Branding is one of the most important aspects of any business, large or small.. An effective brand strategy gives you a major edge in increasingly competitive markets.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.